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Swedish Attitude Design

Sweden

Swedish Attitude Design (°1970, Boden, Sweden) is an artist who works in a variety of media. By examining the ambiguity and origination via retakes and variations, Swedish Attitude tries to increase the dynamic between audience and author by objectifying emotions and investigating the duality that develops through different interpretations.

Her work urge us to renegotiate art as being part of a reactive or – at times – autistic medium, commenting on oppressing themes in our contemporary society. By rejecting an objective truth and global cultural narratives, she creates with daily, recognizable elements, an unprecedented situation in which the viewer is confronted with the conditioning of his own perception and has to reconsider his biased position.

Her works doesn’t reference recognisable form. The results are deconstructed to the extent that meaning is shifted and possible interpretation becomes multifaceted.
By applying abstraction, she creates intense personal moments masterfully created by means of rules and omissions, acceptance and refusal, luring the viewer round and round in circles.

Her works never shows the complete structure. This results in the fact that the artist can easily imagine an own interpretation without being hindered by the historical reality. Swedish Attitude Design currently lives and works in Skåne/Sweden.

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