Art of Where

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Will my colours print the same as I see on the screen?

Almost never. Due to the fact that we are printing on surfaces other than paper, the print colours on your final product will most likely vary from your original artwork. Even though our base products and fabric are white, slight variations can arise from piece to piece which in turn affect the print colours.

Our inks and printers each have a specific range of colours that they can produce. This is known as the colour gamut. There are some colours that are outside of the colour gamut that our printer can not actually produce. If your design includes out of gamut colours, this will cause the print to differ from your original artwork. When the printer detects an out of gamut colour, it instead prints the colour that is closest to it that it can produce. This is one of the reasons why your artwork printed item may differ from your original artwork. Screen settings and work spaces will also cause your artwork printed item to differ from what you see on your computer screen.

If you are unsure of how your artwork will print, we encourage you to purchase either a sample case or test swatch of fabric before going ahead with larger orders.